The phrase “Make in India” was used to launch a broader economic initiative by the Prime Minister of India, Narendra Modi, on September 25, 2014. It is a comprehensive campaign aimed at promoting domestic manufacturing, attracting foreign direct investment (FDI), fostering innovation, and positioning India as a global manufacturing hub.
Export Development and World Position
India’s export industry has expanded significantly in recent years. According to Statista’s reports, the country has successfully exported made-in-India products worth over 36 trillion Indian rupees in 2023.
India has emerged as the 18th largest exporter; it must upgrade its export product mix and cut transportation costs to secure a better position in the league. Diversification of made-in-India products is essential for export earnings, as value-added exports are more beneficial than the export of raw materials.
Make in India – Objectives
- Increase annual growth in the manufacturing sector by 12-14 %.
- Aim to generate one hundred million industrial employment opportunities by 2022.
- Increase the share of the manufacturing sector in the GDP to twenty-five percent in 2022.
Made-in-India products have started paying rich dividends. While comprehensive data is still being collated, preliminary statistics indicate significant progress:
- India has seen a significant increase in FDI income in manufacturing sectors.
- Huge employment opportunities have been provided, especially in the rural and semi-urban regions for increased employment.
- Indian exports have gradually increased in value and the manufacturing sector has also steadily increased.
The toy and hand-craft industry and the high-tech electronics under the ‘Make in India’ tag are conquering the world. With a large number of manufacturing industries and a growing need for better quality and cheaper products, India is steadily on its way to becoming a manufacturing hub.
These trends indicate a new direction in Indian manufacturing as there is a huge increase in the demand for Indian products in the international market. We also see a rise in domestic value addition and local sourcing, improvement in manufacturing technology, R&D, innovation, and use of sustainability measures.
The “Make in India” initiative has been laboured to improve the business environment of the nation; enabling investors to do business in India and fostering its overall development. Businesses in India are aspiring that what is ‘Made in India’ is also ‘Made for the World’ by following globally acceptable quality standards.
The initiative has undoubtedly encouraged domestic production and increased the demand for Indian products in the international market. However, manufacturers face various problems concerning shipping that may negatively affect their development and position on the market, including high costs, inefficiency, or difficulties with customs and formalities.
Why Business Needs a Good Shipping Service
Effective functioning of the logistics sector plays a key role in the success of the “Make in India” initiative. Key challenges include:
- Dynamic cost of fuel and exchange rates that significantly influence the shipping costs.
- Lack of visibility in the shipping process can mean delay, damage, or dissatisfied customers.
- Infrastructure constraints in warehousing, transportation, and ports. These systems are still underdeveloped causing slow movement of goods.
Shiprocket is a powerful solution as it provides smooth shipping services for products made in India and the overall improvement of businesses. It aims to make logistics easy by providing a range of carriers, competitive rates, and real-time tracking. Read the article to discover more about Shiprocket and how it can benefit your company to achieve your business goals.
Scope of Make-India Products in Global Market
The key factors that helped in the success of “Make in India” are the country’s diverse heritage, skilled workforce, and affordable labour. Let’s delve into some of the Made in India products that are making waves internationally:
- Leather Products
India is the 4th largest exporter of leather. India exported leather and leather products worth 19 billion in 2023-24.
Footwear including shoes, boots, slippers, and sandals constitutes 42% of the total market.
According to export figures, India ranks second only to China in the export of leather garments, third in the export of saddles and harnesses, and fourth in the export of leather goods. The garment sector has a share of 7%.
Over 95% of the production units in this sector are Micro, Small and Medium Enterprises (MSME) units. Businesses capitalise on this need by offering leather notebooks, wallets, shoes, and purses among other products as the second-largest exporter of leather apparel.
Leather goods are still one of India’s most popular exports, notwithstanding COVID-19’s negative effects on this sector.
- Herbal Products
According to government’s data, India exported ayush and herbal products totalling $1,240.6 million between 2021 and 2023.
The most popular exports from India in this category are herbal-based beauty items, cosmetics, and medicinal plants. These products are exported in various dosage forms, including tablets, powder, gel, ghee, paste, pills, eyedrops, nasal drops, body lotions, and skin and hair care products.
The most popular exports from India in this category are herbal-based beauty items, cosmetics, and medicinal plants.
The National Medicinal Plants Board (NMPB) was established by the government to provide subsidies for the export of medicinal plants, and export promotion committees have been established specifically for this product category.
The industry plays a crucial role in India’s growing economy, contributing over 7% to the country’s total GDP. Additionally, it represents 15.71% of India’s total merchandise exports, making it the third-largest contributor. This sector significantly contributes to foreign exchange earnings.
- Gems and Jewellery
This industry plays a crucial role in India’s growing economy, contributing over 7% to the country’s total GDP. Additionally, it represents 15.71% of India’s total merchandise exports, making it the third-largest contributor. This sector significantly contributes to foreign exchange earnings.
It is estimated that the Gems and Jewellery sector will grow its exports between 800 and 900 tons in 2024.
India is a significant exporter of cut and polished diamonds, lab-grown synthetic diamonds, coloured gemstones, synthetic stones, and plain and studded gold jewellery. Additionally, India plays a major role in the export of silver and platinum jewellery, along with articles made of gold and silver.
India’s gems and jewellery sector primarily exports to key markets like the USA, China, Hong Kong, UAE, Belgium, Israel, Thailand, Singapore, and the UK. In FY23, the US emerged as the largest importer, constituting 33.2% of Indian Gems and Jewellery exports, totalling USD 12.45 billion.
According to reports, the exports of gems and jewellery from India in FY24 amounted to USD 22.07 billion.
- Home Decor Items
Indian handicrafts, including kitchen linen, solid and printed bedsheets, and handicrafts, are well-liked worldwide.
Within handicrafts, a wide variety of products are exported, including metal and wooden decor.
As per Volza’s data on Indian exports, India shipped 7,122 home decoration items from March 2023 to February 2024. In terms of volume, 572 home decoration export shipments were reported in 2024 from India. The most popular destinations for exported home decoration from India are the United States, Peru, and Mexico.
- Toys
Educational toys with a focus on certain fields like STEM (Science, Technology, Engineering, and Math) are one of India’s top exports.
Supported by the impressive initiatives of Indian toy makers, the growth of the toy industry in India has been phenomenal. The financial year 2021-2022 has seen a major decrease in toy imports by 55% from USD 170 million to USD 110 million.
- Clothes and Apparel
India is a major exporter of textiles and ranks 10th on the global list. In the fiscal year 2021-2022, textiles and apparel exports reached USD 41.3 billion, making up 9.79% of the total goods exports.
India is well-known for its cotton, silk, and denim products. Indian fashion designers and their creations are increasingly successful in international fashion hubs. The demand for its decently-priced products and delicately crafted goods is undoubtedly rising quickly in the global market. The Indian textile sector accounts for more than 12% of the country’s export revenue.
- Tea
India is the 2nd largest tea producer and largest black tea producer after China and the 4th largest exporter of tea in the world. Indian tea is one of the finest in the world due to strong geographical indications. India’s tea exports amounted to USD 474.22 million in 2023. Assam, Darjeeling, and the Nilgiris area are noted for producing tea that has a unique flavour and superior quality.
- Sports Equipment
Sports equipment is one of India’s top 10 exported products. India exports cricket bats, sporting gear, and carrom boards to the US, the UK, Germany, and France.
According to research by the Observatory of Economic Complexity, as of 2022, India exported sports equipment worth USD 198 million.
The top five destinations of Sports Equipment exports from India, along with the revenue generated from each country are given below:
| Export Destination | Export Value |
|---|---|
| United Kingdom | USD 47.9 million |
| United States | USD 41.4 million |
| Australia | USD 22.1 million |
| Germany | USD 9.86 million |
| South Africa | USD 7.43 million |
- Automotive Accessories
Auto parts constitute a large chunk of India’s exports. India exports bearings, shafts, and fasteners to countries like the US, Europe, and China.
The total export value of automobile components exported from India in 2023 was USD 20.1 billion.
Impact Of Choosing The Right Courier Partner When Selling Online
With Made in India products gaining recognition in the global markets, a robust shipping service is crucial for businesses. Let’s understand the problems faced by Indian exporters and importers.
Recent Shipping Problems
The global shipping system is under strain due to the robust recovery in global commerce and the rise in demand for durable consumer products.
Shipping prices have significantly grown due to the growing East Asian demand for shipping containers and a scarcity of spare capacity in container ships.
Although it appears that the recent increase in shipping costs is more a result of the robust demand for traded goods than it is of supply limitations, operational disruptions, such as the closure of important ports due to the pandemic have increased the uncertainty surrounding trade costs.
In this regard, the transportation of goods has become challenging for Indian exporters; with MSMEs being the most affected due to their tricky financial situation.
How ShiprocketX Makes Shipping Easy For You
ShiprocketX makes it convenient by taking care of every facet of the shipping procedure and customer journey, enabling merchants to reach a worldwide audience. With unified tracking capabilities, merchants can now follow all of their shipments, independent of the carrier they use, and can give their end consumers real-time tracking notifications through email and SMS.
ShiprocketX provides sellers with a security cover to secure their shipments from loss, or other harm since it recognises the necessity to protect shipments. It also incorporates automated shipping procedures, assuring prompt delivery while enabling sellers to add their brand’s logo, name, and other information to the Shiprocket tracking page for a fully branded experience.
Special Benefits of Integration with ShiprocketX
ShiprocketX offers various features that simplify shipping. It provides the lowest shipping rates and partnerships with several carriers to save more and increase profit. It allows bulk upload of orders and automatically generated labels for efficient processing of a high volume of orders. It streamlines returns with order-fulfilled automation such as returns labels, and pre-paid or reverse pick-up options.
With ShiprocketX, users can analyse the shipping performance to make well-informed decisions based on the reports received. It provides fast customer support and allows integration with major eCommerce platforms to help sellers manage their orders. With its COD options, sellers can now provide their customers with secure COD services. Shiprocket also helps reduce RTO rates by providing smooth order management.
These features enhance the shipping operations of your business and boost customer satisfaction.
Make In India Products Manufacturing Sector
India’s ‘Make in India’ campaign has revolutionised domestic production, resulting in the manufacture of several quality products and getting recognition worldwide. Traditional handicrafts and new technological products are this country’s manufacturers successfully conquering world markets. This list highlights some of the most competitive and demanded products from India that fall under the “Make in India” program indicating the versatility of the Indian manufacturing sector.
Consumer Goods
- Textiles and Apparel: Cotton, silk, handmade fabrics, ethnic wear, scarves, and home decor items.
- Gems and Jewelry: Diamonds, gold, silver, and precious stones; traditional and contemporary designs.
- Handicrafts: Pottery, wood carvings, metalwork, and leather goods.
- Food and Beverages: Spices, tea, coffee, rice, and traditional sweets.
- Pharmaceuticals: Generic drugs, Ayurvedic medicines, and medical devices.
Automobiles and Components
- Cars: Tata Motors, Mahindra & Mahindra.
- Two-wheelers: Hero MotoCorp, Bajaj Auto, TVS Motor Company.
- Auto components: Tires, batteries, brake systems, and more.
Electronics and Technology
- Mobile phones: Micromax, Karbonn, Lava.
- Televisions: Sony, Samsung, LG (with Indian manufacturing plants).
- IT services: Infosys, TCS, Wipro.
Other Notable Products
- Steel: Tata Steel, SAIL.
- Cement: UltraTech Cement, Shree Cement.
- Defence equipment: Bharat Electronics Limited, Ordnance Factory Board.
- Renewable energy products: Solar panels, wind turbines.
Make In India Products Online
Supporting Indian brands and their products is important to boost the country’s economy. However, availing these products online is difficult at times due to the lack of adequate shipping infrastructure.
Some of the Make in India products available online are:
Consumer Electronics
- Smartwatches and fitness trackers: Noise, Boat, Fire-Boltt
- Audio equipment: Boat, JBL (Harman India), Sony India
- Air purifiers: Eureka Forbes
- Electric vehicles and components: Tata Motors, Ather Energy, Bajaj Auto
Fashion and Apparel
- Ethnic wear: Manyavar, Sabyasachi, FabIndia
- Footwear: Bata India, Relaxo Footwears, Liberty Shoes
- Accessories: Titan, Tanishq, Voylla
- Organic and sustainable clothing: Desi Wear, Raw Mango, EkTara
Home and Kitchen
- Kitchen appliances: Bajaj Electricals, Morphy Richards
- Home decor items: Pepperfry, Ikea, Fabindia
- Organic and natural personal care products: Mamaearth, Biotique, Forest Essentials
- Ayurvedic and herbal products: Patanjali, Himalaya, Dabur
Healthcare
- Medical devices and equipment: GE Healthcare, Dr Reddy’s Laboratories
- Generic drugs and pharmaceuticals: Cipla, Sun Pharma, Lupin
- Ayurvedic and herbal medicines: Patanjali, Himalaya, Dabur
Agri-based Products
- Processed food items: ITC, Nestlé India, Amul
- Organic and farm-fresh produce: BigBasket, FreshToHome, Reliance Fresh
- Tea, coffee, and spices: Tata Tea, Café Coffee Day, Everest Spices
Industrial Goods
- Construction materials: Ambuja Cement, Tata Steel, Asian Paints
- Power generation equipment: Bharat Heavy Electricals Limited (BHEL), Suzlon Energy
- Heavy machinery and equipment: Larsen & Toubro (L&T), Mahindra & Mahindra
The Make In India initiative by the Indian government has boosted entrepreneurship; the demand for Indian products has significantly grown in the international market and is expected to grow further.
With quality products in place, sellers and manufacturers now need a reliable and trusted shipping partner to ship these products globally. ShiprocketX is an ideal choice to ship your products to 220+ countries.
Conclusion
The Indian government is focused on skill development and improvement of infrastructure to make “Make in India” successful. The rise in the demand for Indian goods in the international market has enabled the nation to tap into global markets and improve quality. India has been able to cut down on import costs. The initiative has led to the emergence of new economic zones in Tier II and III cities.
From leather goods to herbal products, gems and jewellery to textiles and apparel, India has become a major player in diverse industries, contributing significantly to the country’s GDP and merchandise exports.
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